Purpose Brands Data Breach Class Action Settlement

Consumers whom Self Esteem Brands notified that a data breach potentially compromised their information may qualify to claim up to $5,000 from a settlement.

Published

November 13, 2025 1:49 PM

Updated

November 13, 2025

Consumers who lived in the United States and received a notice stating the Self Esteem Brands data breach discovered in June 2024 may have compromised their personal information could qualify to claim up to $5,000 from a class action settlement.

Self Esteem Brands LLC, doing business as Purpose Brands, agreed to settle a class action lawsuit alleging a cybersecurity incident that occurred between Dec. 19, 2023, and June 6, 2024, potentially exposed sensitive personal information, such as:

Names
Social Security numbers
Tax identification numbers
Driver’s license numbers
Passport numbers
Financial account information
Payment card information
Health information
Health insurance information

Who can file a claim?

Class members must meet all of the following criteria:

They are a living individual residing in the United States.
The Self Esteem Brands security incident discovered in June 2024 may have compromised their personal information.
Self Esteem Brands notified them of the security incident.

How much can class members get?

Documented ordinary losses: Reimbursement of up to $2,000 for documented out-of-pocket expenses related to the security incident. Covered expenses include fees for credit reports, credit monitoring and freezing or unfreezing credit, costs to replace IDs and postage for contacting banks.

Compensation for lost time: Up to four hours at $20 per hour (maximum $80) for time spent responding to the incident, such as changing passwords or investigating suspicious activity. This amount counts toward the $2,000 cap for ordinary losses.

Documented extraordinary losses: Reimbursement of up to $5,000 for documented losses due to identity theft or fraud provided the data breach most likely caused them and they are not already covered by ordinary losses
Alternative cash payment: Instead of documented ordinary or extraordinary losses, class members may claim a one-time $25 cash payment.
Credit monitoring: All class members can enroll in two years of credit monitoring services, which includes $1 million in identity theft protection insurance.