Dollar General $15M Deceptive Pricing Class Action Settlement

Consumers who purchased merchandise at a Dollar General store in the United States and paid more or less than the price advertised on the shelf between Oct. 10, 2016, and Nov. 19, 2025, may qualify to submit a claim for a cash payment from a class action settlement.

Dollar General agreed to pay at least $15 million to settle a lawsuit alleging it charged customers prices at checkout that differed from those displayed on store shelves. The settlement provides cash back, a one-time in-store discount benefit and injunctive relief to consumers.

Who can file a Dollar General claim?

Class members are consumers in the United States who paid more or less than the advertised price on the shelf at a Dollar General between Oct. 10, 2016, and Nov. 19, 2025.

How much is the deceptive pricing settlement payout?

• In-store benefit: All class members can submit a claim to receive a $3 discount on the first $10 or more, pretax, during a designated two-day window at any Dollar General store nationwide. The company will announce the two-day period at a later date. The in-store discount is limited to one per class member and cannot be combined with any other DG store coupons. The settlement excludes certain products from the benefit, such as gift cards, propane, tobacco, alcohol and milk.
• Cash payment: Class members who submit qualifying proof can receive a cash payment of $10 or the actual amount of the overcharge, whichever is higher, for each separate documented pricing error. The settlement allows up to two claims per household with a maximum household payment of $20 or the actual overcharges, whichever is higher.
• Class members who submitted a complaint about a price overcharge to a government agency or Dollar General during the class period and class members with purchase proof qualify for the cash payment.

• Injunctive relief: For two years, beginning on June 1, 2025, Dollar General will provide dedicated support for stores to help prevent price discrepancies. This includes third-party pricing audits, employees whose responsibilities include tracking pricing matters and errors, and reports every two months to Dollar General's corporate office.

How to claim an a class action rebate

• In-store benefit: Class members can receive the in-store discount through an existing myDG account or by signing up for a new myDG account no later than seven days before the in-store benefit period begins. Class members who do not want to utilize a myDG account to redeem the discount can register for the in-store benefit online or download the in-store benefit registration PDF form to print and mail to the settlement administrator.
• Cash payment: To receive a settlement payment, class members can file a claim online or download and print the PDF claim form to mail to the settlement administrator.

Settlement administrator's mailing address: Braun v Dolgencorp LLC d/b/a Dollar General Settlement Administrator, 1650 Arch St., Suite 2210, Philadelphia, PA 19103

The deadline to submit a claim or register for the in-store benefit is April 13, 2026.

Required proof and claim information

• Cash payment claims require product purchase information, which includes item(s) purchased, price paid, shelf price, store location and date of purchase.
• They also require supporting documentation, which includes either proof of a pricing error complaint submitted to a government agency or Dollar General during the class period for which no refund was issued or photos or receipts of each pricing overcharge incident.

Payout options

• PayPal
• Venmo
• Zelle
• Direct deposit
• Prepaid Mastercard
• Paper check mailed to the address provided

$15 million Dollar General settlement fund

The $15,000,000 settlement fund includes an $8,500,000 cash fund and $6,500,000 in injunctive relief. The breakdown is as follows:

• Settlement administration costs: To be determined
• Attorneys' fees and expenses: Up to $2,830,500
• Service awards to class representatives: $7,500 for each deposed class representative and $5,000 for each who was not
• Payments to approved claimants: Remainder of the $8,500,000 cash fund after fees, awards and costs
• Injunctive relief: $6,500,000

The in-store benefit discount is in addition to the $6,500,000 injunctive relief fund and the $8,500,000 cash fund.

Important dates

• Deadline to opt out: March 2, 2026
• Final fairness hearing: March 19, 2026
• Deadline to file a claim: April 13, 2026

When is the Dollar General shelf price class action settlement payout date?

The settlement administrator will issue payments to approved claimants and announce the in-store benefit two-day window after it completes claim processing and the court grants final approval to the settlement.

Why is there a class action settlement?

The class action lawsuit alleged Dollar General charged customers different at checkout than those displayed on shelf labels. The plaintiffs claimed this practice violated consumer protection laws.

Dollar General denies the allegations but agreed to settle to avoid the risk and expense of further litigation and a possible trial.

Sources

1. Class notice
2. Settlement website FAQ page
3. Claim form
4. Settlement agreement