On Feb. 18, 2025, BMW Financial Services NA, LLC learned of a data breach that affected 1,952 people in the United States, including two in Maine, according to a public disclosure filed with the Maine Attorney General. The incident originated not from BMW Financial Services’ own systems, but from AIS InfoSource LP, a third-party vendor providing monitoring and processing services for BMW Financial Services and its affiliates.
AIS detected suspicious activity in its network on Feb. 17, 2025, and immediately began investigating with the help of external forensic specialists. The investigation revealed that an unauthorized actor gained access to AIS’s systems between Feb. 16 and Feb. 21, 2025. During this window, the attacker exfiltrated a limited subset of data used in connection with legal monitoring services for BMW Financial Services accounts.
The exposed information includes names, Social Security numbers, credit and debit card numbers, bank account numbers, email addresses, passport numbers and medical ID numbers. The data breach was disclosed to the California, Maine and Massachusetts Attorney Generals' offices on July 3, 2025.
AIS completed a comprehensive review to determine the scope of the compromised data and the individuals impacted. By May 15, 2025, they had identified affected individuals and began gathering contact information to provide direct notice. Written notifications to impacted consumers were sent on July 2, 2025.
The data breach was reported to the Texas Attorney General's office on July 7, 2025 and the New Hampshire Attorney General's office on July 14, 2025. Affected individuals include 62 Texas residents, 56 in New Hampshire, 45 in Massachusetts and two in Maine.
The breach is considered severe due to the nature of the data exposed and the potential for misuse. However, it is important to note that BMW Financial Services NA, LLC’s own systems and databases were not directly compromised; the incident was limited to AIS’s environment.
In response to the incident, AIS and BMW Financial Services NA, LLC took immediate steps to secure the affected network and strengthen security measures. Additional technical safeguards have been implemented to prevent similar incidents in the future.
To support those affected, AIS is offering complimentary credit monitoring and identity restoration services through Equifax for up to 24 months. Impacted individuals are encouraged to enroll in these services by following the instructions provided in their notification letter. The deadline to enroll is included in the notice.
Given the sensitive nature of the information involved, those affected should remain vigilant for signs of identity theft or fraud. It is recommended to:
AIS and BMW Financial Services NA have provided a dedicated call center at 855-361-0323 for questions and further assistance.
A breach notice means your personal details could be circulating far beyond the organization involved. One practical step is continuous monitoring: services such as Identity Defender (included with an ExpressVPN subscription) can automatically check dark-web markets, flag new credit-file activity, and request removal of your information from data-broker sites.
This kind of “early-warning system” can’t undo a breach, but it can help you spot misuse quickly and limit further exposure. ExpressVPN is offering 61% off, risk-free for 30 days, with ID Theft Insurance included and no extra cost for those who sign up for one or two years.