Pharmavite ADA Website Accessibility Class Action Settlement

Blind individuals or those who have a visual disability and use assistive technology to access health and wellness websites may benefit from a class action settlement.

Pharmavite LLC, FoodState Inc., Pharmavite Direct LLC and Bonafide Health LLC agreed to settle a class action lawsuit alleging they failed to make their websites accessible to individuals who are blind or have a visual disability in violation of the Americans with Disabilities Act and similar laws.

Who are the class members?

The settlement class includes all residents of the United States and its territories who:

• Are blind and/or have a visual disability (defined as an impairment that substantially limits the major life activity of seeing AND
• Use appropriate auxiliary aids and services (such as screen readers or other assistive technology) to navigate digital content AND
• Accessed, attempted to access, were deterred from accessing or will access, attempt to access or be deterred from accessing any of the following websites from within the United States:
• www.pharmavite.com
• www.uqora.com
• www.equelle.com
• www.naturemade.com
• www.megafood.com
• www.hellobonafide.com

Class members do not need to have made a purchase.

What benefits can class members receive?

The settlement does not provide direct cash payments to class members. Instead, the defendant companies agreed to make their websites accessible in accordance with the Web Content Accessibility Guidelines 2.1 Levels A and AA.

Class members do not need to file a claim or submit any documentation to benefit from this settlement. Pharmavite LLC, FoodState Inc., Pharmavite Direct LLC and Bonafide Health LLC will automatically implement accessibility improvements for all covered websites.

Class members who have questions or need more information can contact class counsel:

East End Trial Group LLC

6901 Lynn Way, Suite 503

Pittsburgh, PA 15208

412-877-5220

eastendtrialgroup.com

Settlement fund breakdown

The settlement fund includes:

• Attorneys’ fees and costs: Up to $69,000 for work performed up to the deadline for accessibility improvements
• Additional attorneys’ fees: Up to $15,000 per year for up to two years if the companies do not achieve accessibility by the deadline
• Incentive award to named plaintiff: $2,500

Important dates

• Objection deadline: Aug. 13, 2026
• Final fairness hearing: Sept. 29, 2026

Why did this class action settlement happen?

The class action lawsuit alleged Pharmavite LLC and related companies failed to make their websites accessible to individuals who are blind or visually impaired in violation of the ADA and similar laws. The lawsuit claimed the companies did not have adequate policies and practices to ensure accessibility for users who rely on assistive technology.

The companies denied any wrongdoing or liability but agreed to settle the case to avoid the expense and uncertainty of further litigation.

Sources

1. Settlement FAQ
2. Class notice
3. Settlement agreement