Jetobra Data Breach Impacts Hoffman Auto Group

Jetobra, automotive dealership company doing business as Hoffman Auto Group, experienced a major data breach. The cybersecurity incident was discovered on Oct. 13, 2025. An investigation revealed that an unauthorized actor gained access to the Jetobra internal network from Sept. 16, 2025 to Sept. 17, 2025.

The data breach compromised personally identifiable information (PII) belonging to possibly both customers and employees. Exposed information may have included names, addresses, dates of birth, Social Security numbers, driver's license copies and financial account information.

Jetobra disclosed the data breach to the Vermont Attorney General's office on Nov. 12, 2025. The company has also begun notifying affected individuals by mail.

The total number of individuals has not been publicly disclosed but appears to include customers who interacted with Jetobra or its affiliated Hoffman dealerships, which operate under several names including Hoffman Enterprises, Hoffman Auto Group, and Hoffman Nissan.

Jetobra's response

In addition to required state and federal disclosures, the company is offering impacted individuals free TransUnion Cyberscout credit monitoring and identity protection services. Jetobra has also established a dedicated assistance line for individuals with questions about the data incident.

If you receive a data breach notice from Jetobra, or Hoffman Auto Group, you may want to:

• Sign up for the free credit monitoring and identity protection services, offered by the company.
• Monitor your credit reports and financial accounts for any unusual activity.
• Be alert for phishing emails or phone calls that may use your exposed information.
• Consider placing a fraud alert or credit freeze with major credit bureaus.