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Consumers who in lived in Alabama, California, Illinois, Indiana, Nevada, Ohio or South Dakota, were not a registered user of InsideView or Demandbase and had a free user view their InsideView profile may qualify to claim a cash payment from a class action settlement.
Demandbase Inc. and InsideView Technologies Inc. agreed to pay $3.7 million to settle a class action lawsuit alleging it used individuals’ names and personal information in their marketing database without consent and in violation of right-of-publicity statutes in several states. Demandbase acquired InsideView in 2021.
Who can file an InsideView claim?
Class members must meet all of the following criteria:
- They were a resident of one of these states during the specific time periods:
- Alabama: December 2019–February 2022
- California: December 2019–February 2022
- Illinois: December 2020–February 2022
- Indiana: December 2019–February 2022
- Nevada: December 2017–February 2022
- Ohio: December 2017–February 2022
- South Dakota: December 2019–February 2022
- They were not a registered user of InsideView or Demandbase.
- A free user viewed their InsideView profile without their consent during the applicable class period for their state.
Those who received a notice by mail or email are likely included in the settlement class.
How much can class members receive?
Pro rata payment: Eligible class members who submit a valid claim will receive an equal, or pro rata, share of their respective state’s settlement fund. The total settlement fund is $3.7 million, divided among the states as follows:
- Alabama: $325,575
- California: $729,088.50
- Illinois: $501,975
- Indiana: $320,445
- Nevada: $115,256.25
- Ohio: $1,699,830.25
- South Dakota: $7,830
The actual payment amount per person will depend on the number of valid claims submitted in each state and deductions for administrative expenses, attorneys’ fees and service awards to class representatives.
How to claim a settlement payment
Class members can submit the online claim form or download, print, complete and mail PDF claim form to the settlement administrator. The claim form deadline is Oct. 30, 2025.
Settlement administrator's mailing address: InsideView Right-of-Publicity Settlement Settlement Administrator, PO Box 2319 Portland, OR 97208-2319
What information is required to submit a claim?
All class members must provide the unique ID located on their settlement notice. Online claimants must also provide the PIN located on the same notice.
Payout options
- Venmo
- Zelle
- Paper check
$3.7 million settlement fund breakdown
The $3,700,000 settlement fund covers:
- Settlement administrator costs: To be determined
- Attorneys’ fees and costs: Up to $1,295,000 total (35% of each state's settlement fund)
- Service awards: $5,000 per class representative (from their state’s fund)
- Payments to eligible class members: The remainder of each state's fund
Important dates
- Deadline for exclusion: Sept. 30, 2025
- Final approval hearing: Oct. 21, 2025
- Deadline to file a claim: Oct. 30, 2025
When is the data privacy settlement payout date?
Payments will be distributed approximately 46 days after the court grants final approval and any appeals are resolved.
Why did this class action settlement happen?
The class action lawsuit alleged Demandbase Inc. and InsideView Technologies Inc. used individuals’ names, contact information, job titles, places of work, education histories and other personal information without consent in their marketing database to encourage purchases of subscriptions. The plaintiffs claimed this violated right-of-publicity laws in several states.
The companies denied any wrongdoing but agreed to settle to avoid the risks and costs of ongoing litigation. The settlement also requires changes to how they display teaser profiles on the InsideView website.
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