TikTok class action lawsuit alleges company sent marketing texts after consumers opted out

On July 29, 2026, Alejandra Navarro filed a class action lawsuit against TikTok Inc. in the U.S. District Court for the Central District of California. The complaint alleges TikTok continued sending marketing text messages after twice confirming in writing that she opted out.

Navarro's experience

Navarro says she registered her cellphone number on the National Do Not Call Registry on April 5, 2008. Around March 2026, she claims TikTok began to text her from short code 74608, a five-digit number used for bulk automated messages. The texts promoted TikTok Shop items left in her cart, free shipping and percentage discounts, the lawsuit alleges.

Navarro claims she sent her first "Stop" reply on March 18, 2026, and TikTok sent back an automated confirmation stating, "You have opted out from TikTok alerts and will receive no further messages from this service."

However, the proposed class action claims TikTok sent four more marketing texts on June 17, June 18, June 20 and June 22, 2026. Navarro says she sent a second "Stop" reply on June 24 and received the same confirmation as before. Then, on July 16, Navarro alleges she received another text thanking her for enrolling in TikTok Shop's text program. The lawsuit claims the messages are an invasion of privacy and a disruption to Navarro's daily life.

The Do Not Call Registry

Federal telemarketing rules bar companies from soliciting numbers on the national Do Not Call Registry, which the federal government maintains for consumers who do not want marketing calls and texts. A separate rule requires any business that telemarkets to maintain a written policy for an internal do-not-call list, train its telemarketing staff on it and honor removal requests within 10 business days.

Navarro contends TikTok has no such policy and provides its telemarketing personnel no training, leaving her opt-out requests unprocessed. The company had the ability to comply immediately, the lawsuit alleges.

The legal claims

The suit brings two counts, both under the Telephone Consumer Protection Act, the federal law that governs unsolicited marketing calls and texts:

  • Do-not-call registry violations, for allegedly texting a number on the national registry without written consent
  • Internal do-not-call list violations, for allegedly failing to keep, staff and honor a company list of consumers who ask to stop hearing from it

Navarro seeks up to $500 per violation, tripled to $1,500 for violations a court finds knowing or willful. She also asks for a court order forcing TikTok to stop the texts and build systems that record and honor opt-outs.

What this means for consumers

The class action proposes two nationwide classes reaching back four years from the filing date. One covers consumers whose numbers the Do Not Call Registry included for or at least 30 days and who received more than one TikTok marketing text in a 12-month period. The other covers consumers who received at least two such texts in a 12-month period while TikTok allegedly lacked compliant opt-out procedures.

As of this writing, there is no settlement, no claims process and no money available.