Aspen Dental $18.7M Pixel Tracking Class Action Settlement
Aspen Dental Management Inc.
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Patients who booked an appointment online at www.aspendental.com between Feb. 20, 2022, and Jan. 1, 2025, may be eligible to claim a cash payment from a class action settlement.

Aspen Dental Management Inc. agreed to pay $18 million to settle a class action lawsuit alleging it disclosed users’ personal information to third parties, including Meta and Google, through tracking pixels and similar technologies on its website.

Who can file an Aspen Dental claim?

The class includes anyone who booked an appointment online directly through www.aspendental.com during specific periods. There are two groups of class members, each with different eligibility dates and compensation structures:

  • Group 1 settlement class members: Booked an appointment on the website between Feb. 20, 2022, and June 1, 2023.
  • Group 2 settlement class members: Booked an appointment on the website between June 2, 2023, and Jan. 1, 2025.

How much can class members get?

The amount class members may receive depends on which group they belong to and the total number of valid claims submitted.

  • Group 1 settlement class members: There is approximately $2.7 million available for valid claims from this group. After deducting notice and administration costs, attorneys’ fees and service awards, the remaining funds will be distributed on a pro rata basis among all valid claimants in Group 1. The exact payment per person will depend on the total number of valid claims.
  • Group 2 settlement class members: There is up to $16 million available for valid claims from this group. Each valid claim is eligible for up to $15. However, if the total number of valid claims exceeds the available funds, the payment per person will be reduced proportionally.

How to claim a tracking pixel payut

Class members can file a claim online or download and print the PDF claim form to complete and mail to the settlement administrator. Claim forms must be submitted online or postmarked by Sept. 15, 2025.

Settlement administrator’s mailing address: Donnelly, et al. v. Aspen Dental Management Inc., c/o Settlement Administrator, P.O. Box 25226, Santa Ana, CA 92799

What information is required to submit a claim?

All claimants must provide the class member ID located on the settlement notice they received by mail or email. Online claimants must also provide the PIN from the same notice. Those who do not have a class member ID or PIN should contact the settlement administrator.

Payout options

  • Electronic payment (online claims only)
  • Paper check

$18 million settlement fund breakdown

The $18 million settlement fund covers:

  • Settlement administration costs: Amount not specified, but deducted from the total fund
  • Attorneys’ fees: Up to $5,292,000
  • Attorneys’ expenses: Up to $60,000
  • Service awards to class representatives: Up to $2,500 each ($27,500.00 total)
  • Payments to eligible class members: Remaining funds

Important dates

  • Deadline to file a claim: Sept. 15, 2025
  • Deadline to opt out: Sept. 15, 2025
  • Final approval hearing: Oct. 20, 2025

When is the Aspen Dental pixel settlement payout date?

Payments will be issued after the court grants final approval of the settlement and any appeals are resolved.

Why is there a class action settlement?

The class action lawsuit alleged Aspen Dental Management Inc. disclosed users’ personal information to third parties, such as Meta and Google, through tracking pixels and similar technologies on its website. The plaintiffs alleged that this practice violated privacy rights and certain laws.

Aspen Dental Management Inc. denies any wrongdoing, but both sides agreed to settle to avoid the costs and risks of continued litigation.

Sources

  1. Class notice
  2. Settlement agreement
  3. Settlement FAQ
Settlement Open for Claims
Award:
Pro rata payment (Group 1); up to $15 (Group 2)
Deadline:
September 15, 2025
SUBMIT CLAIM