Uber enrolled customers in Uber One without consent, a new class action lawsuit claims.

Ashley Jesus filed a class action lawsuit against Uber Technologies Inc. and Uber USA LLC on Oct. 1, 2026, in the U.S. District Court for the Northern District of California.

The lawsuit alleges Uber uses promotional offers to enroll customers in Uber One, its paid subscription, without their consent.

The alleged promotions

Uber One costs $9.99 per month or $96 per year and renews automatically until the subscriber cancels, the proposed class action claims. The company reportedly advertises the membership through emails, push notifications, in-app pop-ups and checkout screens.

In one checkout flow the complaint describes, a customer who checks a savings box gets a pop-up offering four free weeks above a bold "start saving" button. The app discloses the $9.99 monthly charge in smaller gray text, according to the lawsuit.

If the customer taps "start saving," it starts the membership on the spot, the filing alleges. Because Uber already stores customers' payment details, the person does not need to enter a credit card number, the step that typically signals a purchase, the lawsuit contends.

Jesus' reported experience

On June 12, 2026, Uber reportedly emailed Jesus an offer of $20 in Uber Cash toward his next Uber Eats order. He clicked the link and placed an order, believing he was redeeming a credit, the lawsuit says. The next day, the company sent him an email with the subject line "You're officially an Uber One member!" Jesus alleges he never knowingly agreed to join.

Around July 9, Jesus claims he saw a $9.99 Uber One charge on his account and asked the company to cancel the membership and refund him. Uber allegedly refused, then charged him another $9.99 around Aug. 9 and after denying a second cancellation request.

The filing cites Reddit posts from users who describe similar surprise enrollments. Canceling allegedly requires working through multiple menus that end at a nonfunctional electronic support system.

The legal claims

The lawsuit brings three claims under California consumer protection law:


  • California Unfair Competition Law, which bars unfair business practices and covers alleged violations of the state's automatic renewal law, a statute requiring a customer's affirmative consent before a company charges for a renewing subscription

  • California False Advertising Law, which prohibits misleading advertising

  • Consumers Legal Remedies Act, which targets deceptive practices in consumer sales

Jesus seeks damages, refunds for subscribers, the profits Uber earned from the practice and a court order requiring clear disclosures and informed consent before enrollment. Uber's terms of use send customer disputes to private arbitration rather than court, and the complaint claims that clause is too one-sided to enforce.

What the lawsuit means for Uber customers

The proposed nationwide class includes anyone in the United States who interacted with an Uber promotion for a discount, credit or other benefit and then paid for Uber One and a separate class covers California residents.

There is no settlement, no claims process and no money available at this time.