Mindvalley class action alleges unauthorized subscription charges years after cancellation

A Michigan resident is taking online self-help platform, Mindvalley, to court over claims that the company secretly reactivated her cancelled subscription and charged her repeatedly without permission. Sharon Hamilton, of Burton, Michigan, filed the proposed class action complaint on March 10, 2026, in the U.S. District Court for the Eastern District of Michigan.

The lawsuit seeks at least $50 million in damages for Hamilton and a class of Michigan consumers who may have been affected by the same practices.

Mindvalley calls itself "the world's most effective transformation platform," according to the complaint. Mindvalley claims a global community of more than 10 million people and reportedly generates an estimated $150 million in annual revenue, with a 40% annual growth rate.

Consumers can sign up for Mindvalley membership plans at $49 per month or $399 per year, gaining access to more than 100 courses covering topics like manifesting, meditation and personal growth. But the complaint alleges the way Mindvalley sells and manages those memberships is far from straightforward.

Enrollment dark patters

The lawsuit accuses Mindvalley of running what it calls a systematic scheme to deceive consumers through its subscription enrollment, cancellation and billing practices. According to the complaint, the alleged scheme unfolds in three stages, each designed to make it harder for customers to understand what they agreed to and to leave without being charged again.

The first stage, the complaint alleges, happens at sign-up. Mindvalley's enrollment pages use design tactics that consumer protection advocates call "dark patterns." These are website design choices intentionally crafted to nudge people into decisions they might not otherwise make. For instance, the complaint says Mindvalley displays the more expensive $399 yearly plan in bright, eye-catching colors, while the cheaper $49 monthly option appears in dull, muted tones. That color scheme makes the pricier plan look like the obvious or preferred choice.

The enrollment pages also use what the complaint calls "jump links." These links skip right over important information that would tell a consumer they are agreeing to an automatically renewing subscription. According to the lawsuit, the pages fail to clearly disclose how much will be charged in the future, when the subscription renews, the length of the renewal term or how to cancel.

Once a consumer reaches the payment page, the complaint says auto-renewal information is buried in very small gray text at the bottom corner of the screen, far from the brightly colored "Subscribe" button. The link to Mindvalley's Terms and Conditions is also allegedly hidden in small, light gray text that is not even underlined to signal it is a clickable link.

After a consumer completes a purchase, the welcome email Mindvalley sends reportedly does not mention auto-renewal terms or how to cancel. The lawsuit also notes that the "Unsubscribe" link found in Mindvalley's emails only adjusts email frequency. It does not cancel the subscription itself.

On top of all this, the complaint alleges Mindvalley falsely promises consumers the subscription is "100% Risk-Free" and that they can cancel with "one-click."

The cancellation maze

That "one-click" promise does not hold up, according to the lawsuit. The complaint describes a cancellation process that actually requires at least nine clicks across at least five separate browser screens.

To cancel, a Mindvalley subscriber must first click on their account icon, then find the "Billing and Subscriptions" section, then click "Subscription Settings" and then "Cancel Subscription." At that point, the user lands on a retention page that urges them to stay and "keep your exclusive rate." Next, the user must complete a feedback survey, check an acknowledgment box and finally click the cancel button.

Throughout this entire process, the complaint says a highlighted button labeled "Nevermind, I'm Staying" remains prominently displayed on the screen. The lawsuit argues this design is intentional, built to wear down or confuse consumers who want to leave.

Consumer complaints about Mindvalley's subscription practices have spread widely across review platforms. The complaint cites numerous consumer accounts on Trustpilot, SiteJabber and Reddit from users who describe being charged after cancellation, having their accounts mysteriously reactivated and being denied refunds.

These concerns have drawn the attention of attorneys and consumer advocates well beyond Michigan. A separate class action lawsuit was filed in the Northern District of California, also alleging that Mindvalley used deceptive automatic renewal and subscription practices that caused consumers to pay for memberships they did not want.

Were canceled subscriptions reactivated?

Even when consumers manage to navigate Mindvalley's cancellation process successfully, the complaint alleges the trouble is not always over. The lawsuit's most serious allegation is that Mindvalley unilaterally reactivated cancelled accounts and resumed billing without consumer authorization.

Hamilton claims she purchased a Mindvalley membership for $99 in September 2022. The following month, in October 2022, she cancelled it. Mindvalley sent her a confirmation email stating the subscription was cancelled and that no further charges would be made.

Nearly three years passed without incident. Then, according to the lawsuit, in May 2025, Mindvalley charged Hamilton $49 without any notice or new agreement from her. The company charged her again in June 2025 for another $49. Hamilton had not agreed to restart her subscription, the complaint says.

When Hamilton discovered the charges, she cancelled again on July 2, 2025. Once more, she received a confirmation email from Mindvalley saying the subscription had been cancelled. Once more, the complaint alleges, that confirmation was meaningless.

In August 2025, Mindvalley reactivated her account a second time. In September 2025, the company charged her another $49. In total, the complaint says Mindvalley took approximately $196 from Hamilton without her permission. She requested a refund and Mindvalley refused.

What's next for Mindvalley users?

The proposed Michigan Class covers all Mindvalley customers in Michigan who were automatically enrolled and charged for at least one month of a subscription during the applicable limitations period.

A subclass covers Michigan customers who cancelled their subscriptions, never re-enrolled and were subsequently charged again.

In addition to at least $50 million in compensatory damages, Hamilton and the proposed class are seeking punitive damages, treble damages under the statutory conversion claim, injunctive relief to stop Mindvalley from continuing these practices and reimbursement of attorneys' fees and costs.