Zumba Fitness $2.7M Video Privacy Class Action Settlement

Individuals who purchased the online version of the Zumba Basic 1 instructor training course from Zumba.com between Oct. 22, 2022, and Oct. 22, 2024, may qualify to receive a cash payment estimated to be at least $228.78 per qualifying subclass from a class action settlement. The settlement class includes 4,543 people.

Zumba Fitness LLC agreed to pay $2.7 million to settle a class action lawsuit alleging violations of the Video Privacy Protection Act. The plaintiffs claimed Zumba used third-party tracking technologies on its website that transmitted customers’ personally identifiable information to Meta Platforms, MNTN and Pinterest.

Who are the class members?

Class members must meet the following criteria:

• They reside in the United States and purchased the online version of the Zumba Basic 1 training course, referred to as "ZB1 OD Version," from Zumba.com between Oct. 22, 2022, and Oct. 22, 2024.
• Their first and last names appear on order confirmation pages accessible at ZB1 OD Version Order URLs in the possession of one or more third-party advertisers.

All class members belong to one or more of the following subclasses:

• The Meta disclosure subclass includes all class members whose information Meta Platforms could access.
• The Pinterest disclosure subclass includes all class members whose information Pinterest could access.
• The MNTN disclosure subclass includes class members whose information MNTN could access.

How much are settlement payments?

Cash payment: Eligible class members will receive an estimated cash payment of at least $228.78 for each subclass they belong to. The settlement administrator will determine the final payment amount by the total number of participating class members.

No claim form required

Class members do not need to submit a claim to receive a payment. They can submit an address update or electronic payment selection online using the login ID and PIN from the settlement notice they received.

The address update and electronic payment election deadline is Jan. 24, 2027.

Payout options

• Electronic payment
• Paper check mailed to the address on file

Settlement fund breakdown

The $2,700,000 settlement fund will include:

• Settlement administration costs: Up to $32,095
• Attorneys' fees: Up to $900,000
• Attorneys' expenses: $97,350.81
• Payments to eligible class members: Remaining settlement funds

Important dates

• Opt-out deadline: Dec. 14, 2026
• Final approval hearing: Jan. 21, 2027
• Deadline to update address or payment method: Jan. 24, 2027

When is the Zumba VPPA settlement payout date?

The settlement administrator will issue payments to eligible class members approximately 90 days after the court grants final approval of the settlement.

Why did Zumba Fitness agree to this settlement?

The class action lawsuit alleged Zumba Fitness LLC used third-party tracking technologies on its website that transmitted customers’ personally identifiable information to Meta, MNTN and Pinterest in violation of the Video Privacy Protection Act.

Zumba Fitness denied the allegations but agreed to settle to avoid the expense and uncertainty of further litigation.

Sources

1. Class notice
2. Settlement agreement
3. Settlement website FAQ page