Powerhouse Retail Breach Exposes PII and PHI of 7,856 Individuals

On Jan. 22, 2026, Powerhouse Retail Services (Powerhouse) discovered that an unauthorized individual had gained access to its network. The breach was determined to have likely occurred on or about Sept. 20, 2023.

The incident was disclosed to the Maine Attorney General, the Massachusetts OCABR, the Texas Attorney General, and the Vermont Attorney General. On Feb. 3, 2026, affected individuals were notified in writing.

The breach affected a total of 7,856 individuals in the United States, including 1,480 Texas residents, 78 Massachusetts residents, 34 Maine residents, and nine Rhode Island residents.

The breach has exposed both PHI and PII. The information type exposed are names, Social Security number, Driver’s License number, financial Information (e.g. account number, credit or debit card number), and medical information.

Powerhouse's response

Upon learning of the incident, Powerhouse began a thorough investigation and engaged external cybersecurity professionals experienced in handling such matters. The company worked to determine the scope of the breach and the types of information involved.

To help protect those affected, Powerhouse is offering a complimentary membership for Epiq for a period specified in the individual notice.

This service includes credit monitoring, identity protection, dark web monitoring, and up to $1 million in identity theft insurance, among other features. Enrolling in this program will not affect an individual’s credit score, and a credit card is not required for enrollment.

The company recommends that affected individuals remain vigilant by reviewing financial account statements and credit reports for irregular activity. Additional precautionary measures include placing a fraud alert or security freeze on credit files and obtaining a free credit report from the major credit bureaus.

The company has also set up a confidential toll-free response line at 855-291-2576, available Monday through Friday, 9 a.m. to 9 p.m. ET, to answer questions and provide assistance.