Insurance Supermarket failed to honor requests to stop calls, a new class action claims.

On Oct. 30, 2026, Joseph Scolaro filed a class action lawsuit against Insurance Supermarket Inc. in the U.S. District Court for the Southern District of Florida.

The lawsuit claims the life insurance provider placed AI-voiced sales calls to Scolaro's cell phone after he joined the National Do Not Call Registry and the company promised in writing to stop.

Scolaro's reported experience

Scolaro claims the calls began around June 2026 with an AI-generated voice message that passed him to a call center worker and then to a registered insurance agent.

The recorded messages allegedly never named the company, and Scolaro says he sometimes stayed on the line 20 minutes or more before someone said they worked with Insurance Supermarket. He asked the agents to stop the calls dozens of times, according to the lawsuit.

The complaint details the alleged chain of events:


  • On July 20, 2026, Scolaro added his cell number to the National Do Not Call Registry.

  • On Aug. 12, 2026, he told the company in writing that the registry included his number and demanded that the calls stop.

  • On Aug. 13, 2026, a company representative wrote back, apologized, said the company had put his number on its internal do-not-call list and suggested he register again.

  • On Aug. 18, 2026, he re-registered.

Federal rules give companies 10 business days to honor a stop request. The calls continued through at least Sept. 19, 2026, well past that window, the the proposed class action contends. Scolaro claims he never consented to the calls, did not give the company his number for marketing purposes and has no business relationship with it.

The complaint cites Better Business Bureau complaints from other consumers, including one who wrote that the company called as often as six times a day despite repeated requests to stop. Insurance Supermarket's website says it built a proprietary dialer to handle a high volume of call traffic.

If outside lead generators or call centers placed any of the calls, the company still answers for them because it authorized those vendors and took the transferred calls, according to the complaint.

The legal claims

The lawsuit brings three claims under the Telephone Consumer Protection Act, a federal law that limits telemarketing calls:


  • Do Not Call Registry violations for more than one sales call in a year to a number the registry included for at least 31 days

  • Internal do-not-call violations for calls after the window to honor a stop request and those that failed to identify the caller

  • Prerecorded voice violations for robocalls to cell phones without prior written consent

The lawsuit seeks up to $500 per violation or up to $1,500 if the court finds the company acted willfully or knowingly plus a court order stopping the calls.

What the lawsuit means for people who received these calls

The proposed classes cover people in the United States who, since October 2022, received repeated calls from or for Insurance Supermarket on registered numbers, calls after asking the company to stop or prerecorded calls to their cell phones. As of this writing, there is no settlement, no claims process and no money available.