Newly filed Ashley Furniture class action alleges company sent browsing data to ad companies

On March 31, 2026, two California women filed a class action complaint against Ashley Global Retail in the U.S. District Court for the Northern District of California. The lawsuit alleges ashleyfurniture.com continued to send visitors' browsing data to advertising companies, including Google, Pinterest and Bing, even after shoppers clicked "reject all" on the site's cookie consent banner.

Plaintiffs Jessica Luu and Kelly Escobedo each say they visited the site while shopping for dining tables and clicked "reject all" before browsing yet Ashley Global shared their activity anyway.

How the alleged tracking worked

The Ashley website allegedly uses a cookie consent banner powered by OneTrust that lets visitors reject tracking cookies across several categories, including functional, performance and targeting. The complaint claims this system is deceptive because clicking "reject all" does not actually stop the site from transmitting data to outside parties.

Attorneys for the plaintiffs say they used Chrome developer tools to document what happened after they clicked "reject all." The site continued sending requests containing tracking cookies to domains including analytics.google.com, doubleclick.net, ct.pinterest.com and bat.bing.com, the complaint claims. Several of those cookies reportedly persist for months or longer.

What data allegedly went where

The lawsuit illustrates specific examples. Ashley Global allegedly transmitted a search for "ottoman," along with cookie data, to Google/DoubleClick, Zeta Global and LiveIntent. It also allegedly sent product filter activity, such as filtering for velvet platform beds between $500 and $750, to CQuotient, a Salesforce Commerce Cloud company, and a visit to a product page for a $59.99 London Fog Corduroy Blanket to Pinterest with the product name, price and category.

Ashley's privacy notice, cited in the complaint, acknowledges the company uses tracking technologies and describes a practice called "cookie synching" in which marketing vendors match identifiers across databases to decide which ads to show specific users.

The legal claims

The class action lawsuit brings six causes of action under California law:

  • Invasion of privacy and intrusion upon seclusion, citing California's recognition of privacy as a fundamental right
  • Wiretapping under the California Invasion of Privacy Act (Penal Code section 631), treating the alleged real-time interception of browsing data as an unlawful wiretap
  • Pen register violation under CIPA (Penal Code section 638.51), targeting the alleged recording of users' outgoing web requests without consent
  • Common law fraud, alleging the "reject all" button constituted a false promise
  • Unjust enrichment, claiming Ashley profited from data it had no right to collect

CIPA carries statutory damages of $5,000 per violation or three times actual damages, whichever is greater.

What this means for Ashley Furniture shoppers

The proposed class includes all California residents who browsed ashleyfurniture.com and rejected some or all cookies within the applicable statute of limitations. The plaintiffs seek actual damages exceeding $75,000, CIPA statutory damages, punitive damages, disgorgement of profits and injunctive relief that would require Ashley to honor users' cookie preferences going forward. There is no settlement, no claims process and no money available at this time. The lawsuit is pending in federal court in San Jose.