Tootsie Roll Data Breach Exposes Social Security Numbers

On April 29, 2025, Tootsie Roll Industries, Inc. disclosed a data breach to the Massachusetts Attorney General’s office, confirming that sensitive information had been compromised. According to the official data breach report, the breach affected at least four individuals in Massachusetts.

The exposed information included social security numbers and financial account details—both considered highly sensitive personally identifiable information (PII).

The notification sent to affected individuals states that names, social security numbers, and financial account information were impacted.

Tootsie Roll Industries' response

In response to the breach, Tootsie Roll Industries is offering complimentary access to Experian IdentityWorks for 24 months, which includes identity restoration services, credit monitoring, daily credit reports, and up to $1 million in identity theft insurance.

The company’s notice encourages affected individuals to enroll in the Experian IdentityWorks program by August 31, 2025, and provides a dedicated customer care line for assistance. Additionally, the notice outlines steps consumers can take to protect themselves, such as monitoring their credit reports, placing fraud alerts or credit freezes with the three major credit bureaus, and contacting law enforcement if they suspect identity theft.