Notions Marketing Data Breach Exposes Sensitive Info

Will Gendron
May 7, 2024 4:56 PM
Data breach at Notions Marketing exposed names, SSNs, and more. Visit Experian for free credit monitoring.

The May 2024 Data Breach at Notions Marketing Corporation

Notions Marketing Corporation, a leading wholesale distributor in the arts and crafts industry, recently experienced a significant data breach. On April 29, 2024, unauthorized access to the company's digital systems was detected. This breach led to the exposure of sensitive personal information belonging to numerous individuals. The incident was promptly reported to law enforcement and cybersecurity experts were engaged to assist in the investigation and to bolster security measures.

Information Exposed

The following types of consumer information were compromised in the breach:

  • Name
  • Address
  • Telephone number
  • Date of birth
  • Social Security number

Notions Marketing Corporation's Response

In response to the data breach, Notions Marketing Corporation took immediate action to secure their systems and mitigate any further risk of data leakage. The company collaborated with third-party cybersecurity professionals to enhance their security infrastructure and implement stricter access controls. They have also begun offering complimentary credit monitoring and identity protection services through Experian’s® Identity Works to support those affected by the breach. For more details on how to enroll in these services, visit Experian's Identity Works.

Steps to Take if You Are Affected

Given the nature of the information exposed, it is crucial for affected individuals to remain vigilant. Here are several steps you can take to protect your identity:

  1. Enroll in the offered credit monitoring service to get alerts on any suspicious activities.
  2. Regularly review your bank and credit card statements for any unauthorized transactions.
  3. Consider placing a fraud alert on your credit reports, which makes it harder for identity thieves to open accounts in your name. This can be done by contacting one of the three major credit bureaus:
    1. Experian
    2. Equifax
    3. TransUnion
  1. For added security, place a security freeze on your credit reports, which prevents creditors from accessing your credit report entirely.
  2. Report any suspicious activity to the relevant authorities and obtain a police report if necessary.

About Notions Marketing Corporation

Notions Marketing Corporation has been a family-owned and operated business since 1938, specializing in the distribution of over 150,000 arts and crafts items.

For those seeking further assistance or have additional questions regarding the breach, a dedicated hotline has been set up by Notions Marketing Corporation. You can reach this confidential support line at 833-931-7568, available Monday through Friday from 8:00 a.m. to 8:00 p.m. Central Time.

By taking these steps and staying informed, you can help safeguard your personal information from further risk.

Affected by the data breach?

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